PHONEWORDS
13 PHONEWORDS | 1800 PHONEWORDS | 1300 PHONEWORDS
GET A PHONE WORD OR SMART NUMBER TODAY!
HERE IS ALL YOU NEED TO KNOW ABOUT PHONE-WORDS!
Be Memorable with Phone Words
If you’re looking for a powerful way to make your business stand out and attract more incoming calls, Phone words are the perfect solution! Phone words are 1300, 1800, or 13 numbers that spell out a word, making them much easier to remember than a numerical phone number. For example, just think of how easy it is to dial 1300 FLIGHT!
Thousands of businesses in Australia have already discovered the benefits of phone words and are using them to boost their marketing & advertising efforts. With a phone word, you can grab your customers’ attention and make your brand more memorable—which can eventually help you get more inbound calls and grow your business.
Don’t wait any longer. Give phone words a try and see how effective they can be in taking your marketing & advertising to the next level! Start by ringing our phone.
What Is a Phone Word?
A phone word is a telephone number that spells out a word on the alphanumeric keypad of a phone. For instance, 1300 PIZZAHUT translates to 1300 74992488. This innovative approach to phone numbers allows businesses to use their brand name, product, or service as part of their contact information, making it simpler for customers to remember and dial. Phone words can be based on the 13, 1300, or 1800 number prefixes, with each format offering unique benefits to suit different business needs.
What Are the Types of Phone Words?
Phone words in Australia come in three main types:
13 Numbers
Short and ideal for high call volumes, these phone word numbers are perfect for local marketing and sales campaigns.
1300 Numbers
Short and ideal for high call volumes, these phone word numbers are perfect for local marketing and sales campaigns.
1800 Numbers
Short and ideal for high call volumes, these phone word numbers are perfect for local marketing and sales campaigns.
Are There Phone Word Styles?
There are two primary styles of phone words:
Generic Phone Words:
Brand Phone Words:
Which phone word type or style suits your Australian business best? Do you need to decide whether you want a brand phone word or 1300 phone word numbers?
Our expert team here at Com2 Communications is ready to guide you—from helping you pick out phone word numbers and searching whether they are available to setting these marketing-driven phone words up for your business.
The Undeniable Benefits of Phone Words
- Enhanced Recall: As they are more memorable, phone words can significantly increase the effectiveness of your marketing campaigns.
- Brand Reinforcement: Every call to a brand phone word reinforces your business's brand name or service. Pretty soon, everyone will know your name.
- Marketing Integration: Do you have existing campaigns? Phone words can be seamlessly integrated into marketing materials, from billboards to Google ads.
- Increased Word-of-mouth Referrals: Making it easy for customers to remember your contact info boosts the chance of word-of-mouth referrals.
- Customer Convenience: They simplify the process for customers to contact a business, potentially increasing customer engagement and satisfaction.
- Asset Ownership: When you acquire the rights to a phone word, it becomes an asset to your business, contributing to your company's overall value.
Let's Talk About the Cost of Phone Words
Excited to use phone words for your business’s contact numbers? Let’s now discuss how much it costs. Phone words cost a registration charge and an allocation charge. The exact cost depends on the phone number’s perceived value.
The Australian Communications and Media Authority (ACMA) oversees the allocation of phone word numbers, which are distributed through an auction.
How to Buy Phone Words in Australia
If you’re ready to purchase a phone word, you must first check its availability through the ACMA website. Once you have selected an available phone word, you can acquire the licensing rights through an auction. After purchasing, you will need a telecommunications solutions provider like us to connect the number to the network.
At Com2 Communications, we’ll make things easier and more convenient for you. Through our expertise in inbound numbers, we can help set up an affordable & effective 13, 1300 or 1800 phone word number for your business in Australia.
How to Search for Available Phone Words & Secure Them
1. Identify Potential Phone Words
2. Search for Availability
3. Check the ACMA Website
For a comprehensive search, visit the ACMA website to check the availability of phone words you are aiming to get. This government website provides detailed information on the process of acquiring a custom number for your business.
4. Understand the Costs
5. Decide on the Type and Style
6. Purchase and Setup
7. Utilise Provider Services
Take advantage of the services offered by your chosen provider, such as call plans, call management features, and marketing advice, to maximise the impact of your phone word. Give us a call to learn more about our communications solutions.
8. Promote Your Phone Word
After acquiring and setting up your phone word, incorporate it into all your traditional and digital marketing materials, including your website, business cards, and advertisements. That is to enhance brand recall and customer engagement.
FAQs on Phone Words
Can I choose any word for my phone word?
Are phone words only beneficial for large businesses?
How long does it take to set up a phone word?
Who owns licensing rights to phone words?
The ACMA controls all telephone numbers in Australia, including phone words. When you purchase a phone word number, you get the exclusive rights of use (ROU) for that number, but note that the actual ownership remains with ACMA.
Can I transfer my phone word if I sell my business?
Yes. As the rights of use (ROU) holder, you can transfer the rights to the phone word as part of your business assets.
What happens if I don't activate my phone word?
If you purchase a phone word but do not activate it with a telecommunications provider within a specified period, the rights to the phone word may revert to ACMA. It's vital to activate your phone word promptly to retain the rights of use.
