Be Memorable with Phone Words

If you’re looking for a powerful way to make your business stand out and attract more incoming calls, Phone words are the perfect solution! Phone words are 1300, 1800, or 13 numbers that spell out a word, making them much easier to remember than a numerical phone number. For example, just think of how easy it is to dial 1300 FLIGHT!

Thousands of businesses in Australia have already discovered the benefits of phone words and are using them to boost their marketing & advertising efforts. With a phone word, you can grab your customers’ attention and make your brand more memorable—which can eventually help you get more inbound calls and grow your business.

Don’t wait any longer. Give phone words a try and see how effective they can be in taking your marketing & advertising to the next level! Start by ringing our phone.


What Is a Phone Word?

A phone word is a telephone number that spells out a word on the alphanumeric keypad of a phone. For instance, 1300 PIZZAHUT translates to 1300 74992488. This innovative approach to phone numbers allows businesses to use their brand name, product, or service as part of their contact information, making it simpler for customers to remember and dial. Phone words can be based on the 13, 1300, or 1800 number prefixes, with each format offering unique benefits to suit different business needs.

What Are the Types of Phone Words?

Phone words in Australia come in three main types:

13 Numbers

Short and ideal for high call volumes, these phone word numbers are perfect for local marketing and sales campaigns.

1300 Numbers

Short and ideal for high call volumes, these phone word numbers are perfect for local marketing and sales campaigns.

1800 Numbers

Short and ideal for high call volumes, these phone word numbers are perfect for local marketing and sales campaigns.

Are There Phone Word Styles?

There are two primary styles of phone words:

Generic Phone Words:

These are industry-specific and can be used by any business within that sector, such as 1300 PLUMBER.

Brand Phone Words:

These are tailored to a specific brand, like 1300 PIZZAHUT, and effectively build and reinforce brand recognition.

Which phone word type or style suits your Australian business best? Do you need to decide whether you want a brand phone word or 1300 phone word numbers?

Our expert team here at Com2 Communications is ready to guide you—from helping you pick out phone word numbers and searching whether they are available to setting these marketing-driven phone words up for your business.

The Undeniable Benefits of Phone Words

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Let's Talk About the Cost of Phone Words

Excited to use phone words for your business’s contact numbers? Let’s now discuss how much it costs. Phone words cost a registration charge and an allocation charge. The exact cost depends on the phone number’s perceived value.

The Australian Communications and Media Authority (ACMA) oversees the allocation of phone word numbers, which are distributed through an auction.

How to Buy Phone Words in Australia

If you’re ready to purchase a phone word, you must first check its availability through the ACMA website. Once you have selected an available phone word, you can acquire the licensing rights through an auction. After purchasing, you will need a telecommunications solutions provider like us to connect the number to the network. 

At Com2 Communications, we’ll make things easier and more convenient for you. Through our expertise in inbound numbers, we can help set up an affordable & effective 13, 1300 or 1800 phone word number for your business in Australia.

How to Search for Available Phone Words & Secure Them

1. Identify Potential Phone Words

Begin by brainstorming phone words that align with your business name, services, or products. This is where you decide whether you prefer generic or brand phone words. Consider words that are catchy, memorable and relevant to your brand.

2. Search for Availability

Use online tools to check the availability of your desired phone word based on the 13, 1300, or 1800 number prefixes. You can also have us carry out this task for you.

3. Check the ACMA Website

For a comprehensive search, visit the ACMA website to check the availability of phone words you are aiming to get. This government website provides detailed information on the process of acquiring a custom number for your business.

4. Understand the Costs

Be aware of the costs involved in acquiring a phone word. In Australia, there is a registration and an allocation charge for phone words. We can help you understand the cost of phone words and help you make a better-informed decision.

5. Decide on the Type and Style

Determine whether a 13, 1300, or 1800 inbound number suits your business needs best. Also, spend ample time picking between a generic phone word that describes your industry or a brand-specific phone word that represents your business name.

6. Purchase and Setup

Once you have found an available phone word, you can purchase it through the ACMA auction process or directly from providers like us. We can also assist with setting up and connecting your phone word to the telecommunications network.

7. Utilise Provider Services

Take advantage of the services offered by your chosen provider, such as call plans, call management features, and marketing advice, to maximise the impact of your phone word. Give us a call to learn more about our communications solutions.

8. Promote Your Phone Word

After acquiring and setting up your phone word, incorporate it into all your traditional and digital marketing materials, including your website, business cards, and advertisements. That is to enhance brand recall and customer engagement.

FAQs on Phone Words

Can I choose any word for my phone word?

The word must be available and not already in use by another brand or business. It should also fit the number of digits allowed by the 13, 1300 or 1800 formats.

Are phone words only beneficial for large businesses?

No, businesses of all sizes can benefit from the increased recall and branding opportunities provided by phone words.

How long does it take to set up a phone word?

The setup time can vary depending on the provider and the specific requirements of your business.

Who owns licensing rights to phone words?

The ACMA controls all telephone numbers in Australia, including phone words. When you purchase a phone word number, you get the exclusive rights of use (ROU) for that number, but note that the actual ownership remains with ACMA.

Can I transfer my phone word if I sell my business?

Yes. As the rights of use (ROU) holder, you can transfer the rights to the phone word as part of your business assets.

What happens if I don't activate my phone word?

If you purchase a phone word but do not activate it with a telecommunications provider within a specified period, the rights to the phone word may revert to ACMA. It's vital to activate your phone word promptly to retain the rights of use.

FAQs on Phone Words

Don’t let your customers struggle to remember your business’s contact number. Make it easy for them with a memorable inbound number or phone word. Call us now at 1300 887 495 to discuss the available options for 13, 1300 or 1800 numbers or even a phone word for your business. Take the first step towards boosting your brand recognition and customer convenience today!
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