Phone Systems

If your 3CX phone system runs in the cloud and you have a branch, store or second office with more than a few phones, you will probably need a session border controller (SBC) at that site. Until now, that usually meant setting up a Raspberry Pi or a spare Windows PC. The Fanvil A710 puts

If customers already message your business on WhatsApp, there is a good chance those chats live on one person’s phone. The 3CX WhatsApp integration moves them into your phone system, where the whole team can see and answer them alongside calls, live chat and SMS. It is built for answering customers who message you first,

Technology companies are the only sector that hits this problem, because they’re the only ones capable of causing it. Somebody competent stood up an Asterisk or FreePBX box; it worked, and it kept working. Three years later, it’s a production dependency with one person who understands it, no documented config, and a patching schedule nobody

In most industries, a customer rings a company. In professional services, they ring a person. Nobody phones an accounting firm hoping to speak with the accounting department. They ring their accountant by name about their matter, and if that person is unavailable, the firm has a problem no queue was designed to solve. Almost everything

Hotels spend a lot of thought on the phone in the room and almost none on the phone that rings at the front desk. One of those is a service feature. The other is a distribution channel with no commission attached, and it is the only channel in the business that nobody reports on. Every

Most medical practices don’t replace a phone system because they want new features. They replace it because a second site opened and the two clinics can’t transfer a call or because an accreditation cycle has exposed a gap in how patient calls are handled and recorded. Healthcare puts demands on a phone system that no

Ask a council IT coordinator what’s wrong with their phone system, and the answer is rarely about features. It’s that adding an extension takes a vendor ticket, the handsets only work with one manufacturer’s system, the maintenance renewal goes up every year, and the migration path to anything modern runs through the same supplier who

Most financial service firms can tell you they record calls. Far fewer can produce a specific conversation with a specific client from three years ago within an afternoon. Those are different capabilities, and only one of them is what the obligation actually asks for. The record button is where compliance starts, not where it finishes.

Most phone system decisions are made on features and price. Schools are the exception because a school switchboard is part of the emergency management plan, and the day it matters most is the day the power is out. That changes the order of the questions you should be asking a supplier. A school switchboard is

A dealership’s phone system gets judged on one number that nobody measures properly: how many people rang, wanted to give you money, and didn’t get through. Service bookings, trade-in enquiries, parts orders, and finance questions all arrive on the same lines, get handled by staff who rarely sit at a desk, and disappear without a